Advertising Expenditures, Number of Shareholders, and Stock Liquidity
نویسندگان
چکیده
منابع مشابه
Asset Liquidity and Stock Liquidity
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This study investigates a critical issue for E-retailers: balancing their spending on information technology and advertising. E-retailers often over-spend on advertisement to attract customers, but fail to support them due to inadequate spending on technology infrastructure. In this study we show that the demand generation and site capacity must be synchronized. E-retailers should place a highe...
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ژورنال
عنوان ژورنال: Korean Journal of Financial Studies
سال: 2018
ISSN: 2005-8187
DOI: 10.26845/kjfs.2018.08.47.4.607